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The Value Of Ice Cream


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Answers to Frequently Asked Questions when considering an investment in the Bruster’s Real Ice Cream Family…

1.
What kind of experience do I need to become a Bruster’s Franchisee?
2.
What are the minimum financial requirements?
3.
What is the franchise fee?
4.
Does Bruster’s require Franchise owners to be operators?
5.
What are the typical steps toward owning a Bruster’s store?
6.
What type of training and support does Bruster’s provide?
7.
What type of ongoing support is provided by Bruster’s?
8.
Does Bruster’s provide assistance with site selection?
9.
How long does the entire process take?
10.
Does Bruster’s offer financing?
11.
Does Bruster’s assist with Development Areas or Development Agreements?
12.
How do I learn more?

 

What kind of experience do I need to become a Bruster’s Franchisee?
We take great pride in the qualities and character of our franchisees. Experience in management/ownership, foodservice, retail, marketing or other related areas are indeed helpful, but not absolutely necessary. Some of our most profitable franchisees got started on dedication, enthusiasm and a true love of ice cream.

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What are the minimum financial requirements?
The liquidity requirements for our locations vary based on the model selected.
An in-line lease requires a minimum of $75,000 in liquidity and up to $100,000.
A free standing model requires the investor to be liquid for $200,000.

Liquidity is defined as cash, stocks and bonds you are able to liquidate and equity in real estate you have available and are willing to use.

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What is the franchise fee?
The Bruster’s franchise is offered at $30,000. If you choose to add our co-branding partner Nathan’s Famous hot dogs the franchise fee is $37,500.

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Does Bruster’s require Franchise owners to be operators?
No. We look to attract the best franchisees for the system, our customers and our communities. However, owners do not need to run the day-to-day operations and may choose to hire qualified general managers to fill that role.

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What are the typical steps toward owning a Bruster’s store?
Detailed steps to becoming a Bruster’s Franchisee are provided to qualified applicants. Basic steps include:

  • Click on our convenient Bruster’s Virtual Brochure
  • Pre-qualification related to area and capital
  • Review and discuss our current FDD (Franchise Disclosure Document)
  • Complete your due diligence
  • Visit our offices and tour a location with us in the suburbs of Pittsburgh. You will have the opportunity to meet our Founder- Bruce Reed, CEO- Jim Sahene and senior staff.
  • Signing of franchise agreement
  • Site review and approval
  • Site construction
  • Management and staff training
  • GRAND OPENING!
  • Ongoing support

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What type of training and support does Bruster’s provide?
Bruster's provides comprehensive training to prepare you to successfully operate and manage your business. Training is conducted in both classroom and in-store settings to balance your learning. Additional coaching is made available during your grand opening!

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What type of ongoing support is provided by Bruster’s?
As part of our organization, you benefit from our experienced staff of professionals in the areas of real estate, project management, operations, finance and marketing.

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Does Bruster’s provide assistance with site selection?
Yes. Once your agreement is finalized, our Director of Real Estate provides you with all of the site requirements to assist you in the selection and approval of your Bruster’s location.

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How long does the entire process take?
From signing to grand opening, the average new store development period ranges from 5 to 10 months depending on the development option chosen. This time will depend on your decision-making process and the cooperation of various external partners. Our goal is to have you up and running as quickly as possible.

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Does Bruster’s offer Financing?
No. We do not offer financing; however, we do provide helpful tools that will assist you in your business plan preparation to secure financing.

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Does Bruster’s assist with Development Areas or Development Agreements?
Bruster’s is open to exploring development agreements with qualified candidates having sufficient multi-unit food service experience, capital and infrastructure to support the effort.

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How do I learn more?

  • View our convenient Bruster’s Virtual Brochure. It allows you to learn more about our opportunities through an online presentation with the support of a Bruster’s Representative

    or

  • Contact Lori Molnar directly at lori@brusters.net or 724-774-4250 ext. 120.

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